Good lord, I love Sweden. And I have a few theories about why they churn out so much amazing pop music year after year.
1. A team of Swedish scientists spent many years studying pop and finally developed and put popbots into production. Now there is a secret popbot factory hidden somewhere in Sweden and incredible popstars like Faye come out on an assembly line.
2. Swedes grow up being trained to become brilliant popstars. As babies, their parents put them in their cribs and then place headphones on their ears and they listen to Swedish heroes, ABBA, as they slumber. As they grow a bit older, they are sent off to pop boarding school where they take several intense courses on how to be amazing. And if they are caught listening to anything terrible, they are quickly and severely punished. Harsh, but it gets results.
3. The final and most likely theory is that they are the direct descendants of the Pop Gods themselves so it is literally in their blood.
Faye is a former member of the girlband, Play. I vaguely remember them from when I was in high school, but I can't speak for their quality (I will be doing some youtube searching later). But one thing is for sure and that is that this song, one of two songs launching her solo career, is remarkable. It is a delicious slice of electronic pop pie. And I don't even like pie that much. But I will make an exception for this. It was produced by Stockholm duo Montauk who are doing more (all?) of the production work on Faye's upcoming album. The digital single is coming to iTunes on June 25th and there is a 7" with these two songs coming out in July.
And here is the previous single, or promotional piece, or whatever. And predictably, it is also incredible. And the video is quite nice, too.
And here are Faye's online presences:
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